About the Author

Zoë Clark-Coates MBE, BCAH is an award winning charity CEO and business leader.

For over 20-years she has been a trailblazer within PR, events and the media, Following the loss of five babies, she co-founded the charity ‘The Mariposa Trust’ (widely known by the. name of its primary division ‘Saying Goodbye’) with her husband Andy, enabling her to use her training as a counsellor, as well as her business expertise.

As an innovative leader, she has steered the charity to become a leading support organisation in the UK and globally, providing support that reaches over 50,000 people each week.

Zoë Clark-Coates

If you are looking for someone, who embraces life Zoe certainly fits the bill. She is a regular TV and radio commentator, author, dynamic business leader, a writer for the Huffington Post and other print media, inspirational charity founder and CEO, and passionate campaigner for change. In addition to this, in March 2018 Zoe was appointed by the Secretary of State for Health to co-chair the most important baby loss review in recent years.

Following 15-years establishing and managing companies and assisting charities, Zoe and her husband Andy experienced the devastating loss of five babies. A true believer that ‘everything you go through, good or bad, can be used for the positive’, Zoe decided to use her skills in business, events, marketing and counselling, to try and change the support and care of anyone who suffered ‘baby loss’.

In 2012 Zoe founded a not-for-profit division of the company CCEM. The remit was to hold a large service of remembrance that anyone who had experienced baby loss could attend, to remember and acknowledge their babies. This division quickly became a stand-alone charity called ‘The Mariposa Trust’. Five-years on the charity has now held over 100 ‘Saying Goodbye’ services at Cathedrals and Minsters in 6 countries. Additionally, the charity has also set up six support divisions, which provide global support that reaches over 50,000 people each week. Zoe leads an international team dedicated to breaking the taboo nature of loss, and providing innovative support to anyone in need, which includes the use of social media channels and online portals.

Zoe is an expert in the fields of grief, baby loss and family support. Her skills are used on a daily basis within her work and writing, as well as with the media, her work as an adviser to the Department of Health, and in many other areas.